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How do you know if your website is underperforming?

Every website that goes live has a goal of generating some kind of result. Sometimes it’s getting the visitor to pick up the phone, other times it’s to have them buy something.

But how do you know if your website is performing at it’s highest potential?

Is your website performing?

The truth is, most companies have no idea.

They’ve invested a decent sum of money at one point or another to have a website developed for them, but they never test or optimize.

Think about that for a minute.

In all other areas of life, mastery isn’t reached without ongoing improvement. So why do business owners accept there website is perfect right out the gates?

Think about a professional in any industry, art, sport, etc. How many years have they devoted to refining their craft to reach a level of excellence?

Your website should viewed the same way.

Free & Paid tools to fine-tune your website

There are several tools and tactics you can use to test and optimize your website. Below, I’ve listed some of my favourites.

Google Analytics

Collect and analyze information about your visitors and what they do on your website. Learn what pages are most popular, how long visitors stay on your website, and more. Plus, it’s completely free to use.

Visit Google Analytics to learn more.

Heat Maps

Heat maps are a cool way of understanding exactly where people are clicking on your web pages. This can be a powerful way of making sure your primary objectives are getting reached during a visit.

Try installing Hot Jar to try out heat maps on your website.

A/B Testing

What headline or call to action gets the most response? A/B testing allows you to serve up alternate versions of content. This will help you understand what resonates most with your visitors.

Get started with A/B Testing from Optimizely.

Keyword Optimization

Is your website appearing in Google’s search results for the right keywords? You’d be surprised at how often businesses neglect to use the RIGHT keywords on their pages.
Google Search Console will show you what keywords Google currently sees as most relevant on your website. Use this information to update and optimize.

Visit Google Search Console to get started.

Need help getting started?

Contact the Pixel Perfect team to learn more about how your business can leverage these tools.

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