Pixel Perfect

Privacy Policy

Updated January 30, 2026

We value your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website. By using our site, you agree to the terms described below.

1. Who We Are

This website is operated by a small business located in Canada, primarily serving other business owners.

If you have any questions about this Privacy Policy or how your data is handled, you can contact us via the form on the contact page.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

  • Contact and Business Information: When you fill out our contact or quote forms, we collect information such as your name, email address, company name, and message content.
  • Newsletter Signup: If you choose to subscribe to our newsletter, we collect your email address.
  • Usage Data: We use cookies and privacy-friendly analytics (Plausible Analytics) to understand how visitors interact with our site. This data is anonymized and does not identify individual users.
  • Security and Anti-Spam Tools: We use ReCaptcha and Cloudflare Turnstile to protect our forms from spam and abuse, which may involve collecting IP addresses or browser characteristics.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to inquiries or project quote requests
  • To communicate with you regarding our services
  • To send occasional newsletters and updates (if you opted in)
  • To analyze website usage and improve our site’s performance and security

4. Legal Basis for Processing (Under GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under one or more of the following legal bases:

  • Your consent (for newsletter signups and cookies, where applicable)
  • Contractual necessity (e.g., to respond to inquiries or service requests)
  • Legitimate interests (e.g., improving website performance, ensuring security)

5. Cookies and Analytics

We use cookies and similar technologies for basic functionality and analytics.

  • Analytics: We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies or collect personal data.
  • Security Tools: We use ReCaptcha and Cloudflare Turnstile, which may set cookies to determine whether a visitor is a human or bot.

You can adjust your cookie preferences via your browser settings.

6. Email Marketing and Consent

Our newsletter is managed through MailerLite.

  • By submitting your email to our signup form, you agree to receive marketing emails from us.
  • Each email contains an unsubscribe link that allows you to opt out at any time.
  • Note: Currently, we do not use double opt-in or an explicit checkbox at signup. This may not fully meet GDPR requirements for express consent. We are reviewing our process and appreciate your understanding.

7. Data Sharing and Third Parties

We do not sell your personal data. However, we use trusted third-party providers to help operate our website and services:

  • MailerLite – Email marketing platform
  • Plausible Analytics – Website analytics (cookie-free and privacy-friendly)
  • Google ReCaptcha / Cloudflare Turnstile – Anti-spam and security tools
  • Hosting Provider – For website operation, backups, and security

These providers may process personal data on our behalf under appropriate agreements that comply with GDPR.

8. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy, or as required by law. Newsletter subscription data is retained until you unsubscribe.

9. Your Rights (Under GDPR)

If you are located in the EEA, you have the following rights regarding your personal data:

  • The right to access the data we hold about you
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to object to or restrict certain types of processing
  • The right to data portability

To exercise any of these rights, please contact us via the form on the contact page.

10. Data Security

We take appropriate measures to protect your data, including:

  • SSL encryption (HTTPS)
  • Security plugins and firewalls
  • Spam and bot prevention
  • Daily backups via our hosting provider

11. International Data Transfers

Some of our service providers may process data outside of Canada or the EEA. When this happens, we ensure adequate safeguards are in place, such as data processing agreements or standard contractual clauses.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page will reflect the most recent changes. We encourage you to check this page periodically to stay informed.

13. Contact Us

If you have questions or concerns about your privacy, or wish to exercise your data rights, please contact us via the form on the contact page.